The 15 Year Rolex Market Report

Revealed in this deep-dive: Bob's Watches' average Rolex prices increased by over 550%, rising from approximately $2,000 in 2010 to $13,426 in 2025. We analyzed every transaction for Rolex watches over the last decade and a half to expose price swings and market shifts you won't find anywhere else. This is not a theoretical price guide but the only 15-year record of actual internal sales data from serious collectors and buyers. Think of it as hard evidence to complement our "How much is a Rolex" guide and give you the definitive edge when timing your next purchase.